Inspired Design. Created for Living.
The Challenge
To establish a distinctive, future-facing brand for a developer redefining urban living across South-East Queensland. Frank Developments was emerging as a key player in high-end residential and commercial property, known for design-forward thinking and community-minded values. The challenge was to create a brand identity and digital presence that reflected their architectural ambition, sense of place, and long-term vision, while setting them apart in a competitive market.
The solution
We developed a sophisticated brand identity rooted in architectural clarity, restrained elegance, and cultural relevance. Through thoughtful strategy, bold art direction, and a clean, editorial web experience, we helped position Frank Developments as a new authority in design-driven property. The result was a timeless brand that could grow with the business—anchored in legacy, and shaped by a progressive outlook.
Greg Jooste
Arthur Graczyk
Arthur Graczyk
Robert Jooste