Design-Led Living, Built to Inspire
The Challenge
To position Graya as more than a builder, an integrated force in design, development, and construction at the top end of the luxury residential market. At the time, Graya was on the rise, delivering standout homes in Brisbane’s most exclusive suburbs. The challenge was to develop a brand and digital presence that matched their ambition, captured their refined aesthetic, and laid the foundation for growth into one of Queensland’s leading residential creators.
The solution
We built a sharp, architectural identity that embodied Graya’s design-led approach and set the tone for their next chapter. Through a bold visual language, refined typography, and editorial-style art direction, the brand communicated confidence and clarity. The website brought the experience to life, showcasing high-end projects, future developments, and the Graya difference with precision and polish.
Greg Jooste
Robert Jooste