Healthcare, Without the Ego
The Challenge
To create a compelling brand identity for a new men’s healthcare platform. The goal was to position HIGHR as a credible, forward-thinking alternative to traditional healthcare—connecting with modern men, delivering the right message, and standing out in a typically stale category.
The solution
A bold yet refined identity that balances power with elegance. The brand is dynamic and modern, with subtle nods to performance and wellness. It avoids clichés of hyper-masculinity, instead presenting a confident, approachable, and slightly sporty aesthetic that feels both aspirational and accessible.
No items found.
