Where Form Meets Feeling
The Challenge
To create a brand identity that reflected the architectural clarity and design ambition behind Kenins Group’s builds. With a strong aesthetic rooted in form, flow, and material expression, the brand needed to communicate precision without feeling clinical, and warmth without losing structure. The challenge was to strike a visual tone that matched the balance their homes achieve: striking yet effortless, modern yet timeless.
The solution
A minimalist, architectural brand identity that mirrors Kenins Group’s design philosophy. Clean lines, open space, and a considered digital experience bring the brand to life, placing the work at the forefront. Through a restrained yet confident visual system, we created an identity that speaks clearly to the design-conscious homeowner, while honouring the harmony between architecture and nature.
Greg Jooste
Kurt Boldy
Robert Jooste