Precision in Flight, Excellence in Service
The Challenge
To craft a brand that encapsulates Parker Aero's dual identity: a leader in complex aerial crane operations and a provider of bespoke luxury flight experiences. The challenge was to develop a cohesive visual and strategic identity that communicates both technical precision and high-end service, appealing to a diverse clientele ranging from industrial partners to luxury seekers.
The solution
We developed a bold, versatile brand identity that seamlessly bridges Parker Aero's technical prowess with its luxury offerings. The design language combines strong typography and dynamic visuals to convey power, precision and performance, while refined colour palettes and cinematic storytelling highlight the exclusivity of their charter services. The result is a cohesive brand that positions Parker Aero as both an industry innovator and a purveyor of premium experiences.
Greg Jooste
Kurt Boldy
Andy Matthews
Arthur Graczyk
Joel Thomson