Squeaky Clean with a Side of Sass
The Challenge
The client wanted a fun, colourful brand with personality for his cleaning company—but the execution missed the mark. It felt generic, lacked cohesion, and didn’t reflect his cheeky, approachable nature. While he aimed to break away from the typical cleaning company mould, the absence of a strategic foundation meant the brand lacked clarity and punch. The challenge was to channel his humour and energy into a distinctive identity that could cut through the noise.
The solution
A bold, playful identity full of colour, character, and attitude. We kept some of the brand’s original colours (the light blue and light green) but by injecting vibrant tones, witty language, and a tongue-in-cheek tagline—We don’t play dirty—we reimagined the brand to feel fresh, fearless, and unmistakably human.
Oriane Hatcher
Kurt Boldy
Andy Matthews
Arthur Graczyk
Julie Frank
Joel Thomson