More Than Property. This Is TOWN.
The Challenge
To reimagine a real estate brand that felt more like a movement than an agency. TOWN needed a bold, cohesive identity to match their philosophy: that property is about more than transactions, it’s about people, places, and community connection. The challenge was to express this vision through a brand that felt elevated yet approachable, distinctly local yet aspirational, and aligned with the lifestyle of the modern Sunshine Coast.
The solution
We built a brand that reflects the values at the heart of TOWN, service, connection, and pride of place. From an elegant identity system to emotionally-driven video and a clear, intuitive website, every touchpoint was crafted to reinforce the idea of home as something deeper. The tone is refined but warm, the visuals confident but coastal. The result: a brand that makes every interaction feel personal, premium, and purpose-led.
Greg Jooste
Arthur Graczyk
Greg Jooste